UPSCALE INTERIORS
PRoducing social media content for a distinctive voice
Role: Content Producer, Motion Graphics Designer + Video Editor
Responsibilities: Pitch, storyboard, and produce creative content for Upscale Interior's marketing campaign on social media platforms and future promotional work. Use the brand guidelines to focus the creative content development to improve brand visibility and provide a distinctive visual voice across all video/motion marketing materials.
Platforms: Youtube, Instagram, Twitter, Facebook
Software: Adobe Illustrator, Photoshop, After Effects, Media Encoder
Conscious Application
Prior to flexing my creativity, carefully understanding a client's brand guidelines is vital before pitching content. The overall aesthetic conveyed from the client and through the guidelines called for clean, luxurious and concise media. From the house font, to the angle of the sliced "A", from the angle of the two tone colour to the spacing, abiding by the visual brand standards provides order.
Storyboarding
Laying the foundation of the vision for the creative piece is most important. At the infancy in the production process, amends were made on the fly while collaborating with Creative and Marketing Leads. Presenting the pitch in frames helped the client follow the flow of content I aimed to engender.
Optimising and Re-purposing Social Media Assets
Consistency in the media produced and used across platforms is key. Deviating with major differences in the creative content for the marketing campaign across platforms delivers a fragmented experience. Re-purposing the media produced from Youtube for Instagram and Instagram Stories allowed for a more consistent visual voice for the promotional campaign.
Instagram Story Hero Intro
Instagram Story Part 1
Instagram Story Part 2