Bang and Olufsen at Harrods

Role:  Motion Graphics Designer + Video Editor 

Responsibilities: Pitch and repurpose branded Bang & Olufsen media for in-store digital advertising, to drive brand visibility in-store, and showcase their technological innovation.

Platforms: In-store digital screen network

Software: Adobe After Effects CC, Adobe Illustrator, Adobe Media Encoder

Experience Harrods

As the world’s most famous department store, known for its unrivaled range of luxury products and myriad of departments, one of Harrods’ most renowned attributes is its unparalleled service and shopping experience. This goes beyond the shop floor to the creative service from the Harrods Media team. As part of the in-house creative production team, I collaboratively assisted clients in harnessing Harrods' dynamic media portfolio to drive brand visibility in store and ultimately retail sales. From in-store digital video and print screen networks, to the Harrods App, our mission was to always help brands push the boundaries with digital innovation for a more complete & enhanced retail campaign. 

15 Seconds of Opportunity

How much of an audience's attention can we capture in 15 seconds? Media on the Harrods digital screen network is typically 15 seconds and viewing cycling images can be monotonous to consumers. As large as the media walls are in-store, audiences can still tune out if the showcased content is not informatively engaging. I took the initiative to optimize how Bang & Olufsen advertised their BeoLab 18 and Beo Moment. Images alone could not do both products justice. The user interface and gestures had to be advertised to consumers to showcase Bang & Olufsen’s innovations. 

After researching the brand’s advertising style, I incorporated and re-purposed their existing content with an “action & result” advertising technique to better capture the engagement of Harrods’ rich and culturally diverse audience. Bang and Olufsen proceeded with the pitched creative and advertised the refreshed marketing content across the Harrods digital media network. 

Further considerations would include not incorporating more than 15 to 20 words in 15 seconds.