Software: Adobe After Effects CC 2015, Adobe Media Encoder CC 2015, Photoshop CC 2015
Execution: Develop a well-paced animation that uses existing TD brand language to stay consistent with current marketing materials & a unique pseudo-3D perspective to engage audiences as opposed to a flat screen recorded video.
Pacing & Brand Identity
Pacing within any educational content is of high priority. The delivery of information must not overwhelm the user and nor should it bore audiences. It is vital to mirror the client's visual brand strategy during the intro and outro sequence to help audiences identify with TD Bank.
Framing & Marketing Language
Framing specific parts of the site during the navigation animation is key to pointing the user's attention to TD’s marketing language to help build trust with clients.
“Trade confidently with TD Direct Investing”, “Canada’s leading choice for self-directed investors”, “Trade with Confidence.” & “Open a TD Direct Investing Account today” are of high value. With appropriate framing, we maximize the opportunity to sell products to prospective clients.