Software: Adobe After Effects CC, Adobe Media Encoder CC, Illustrator
Role: Illustrator/Concept Sketcher, Motion Graphics Designer, Video Editor
Platforms: In-store digital media network
Experience Harrods
As the world’s most famous department store and known for its unrivaled range of luxury products and myriad of departments, one of Harrods’ most renowned attributes is its unparalleled service and shopping experience. This goes beyond the shop floor to the creative service from the Harrods Media team. As part of the in-house creative production team, I collaboratively assisted clients in harnessing Harrods' dynamic media portfolio to drive brand visibility in store and ultimately retail sales. From in-store digital video and print screen networks, to the Harrods App, our mission was to always help brands push the boundaries with digital innovation for a more complete retail campaign and customer experience.
The Exhbition
For the 2015 London Design Festival, Harrods showcased an exhibition named Timeless Design. Running throughout Harrods' redeveloped Second Floor Home and Third Floor Furniture departments, brands such as Alessi, Anglepoise, Baccarat, Christofle, Knoll, Le Creuset, Ligne Roset, Linley, The Rug Company and Vitra were some of the few who showcased a retrospective and design originals that still define modern style.
Hand Sketched Digital Creativity
I felt the immense need to hand sketch the overall design of three pieces from participating brands. The Eames Plastic Chair, the Alessi Juicy Salif, and a design by Barber & Osgerby from The Rug Company provided audiences and potential attendees the breadth of retrospective and new work at the curated exhibition.
Seen across Harrods' in-store digital screen network, the in-house team and I capitalized on the opportunity to draw in and inspire countless design enthusiasts into Harrods. From limited edition to archived pieces by a selection of top end brands, the daily guided tours were exceptionally attended and the curated exhibition was a success.